WhatsApp is a popular messaging app with over 1 billion users. Recently, the company announced that it is opening up Whatsapp API to allow businesses to communicate directly with their customers through the app. This is a massive opportunity for businesses of all sizes!
But what does this mean for you? How much will it cost to use the API? In this blog, you will find the answers to all these questions and more!
What is API?
The API is a set of tools and services that allow businesses to integrate this messaging app into their business operations. Companies can now use Whatsapp to communicate with their customers, respond to service inquiries, and send automated messages.
How much does Whatsapp API cost?
The API is available in two payment plans: Basic and Pro. The Basic plan is free. Whereas the Pro plan costs $15 monthly. Both plans offer access to all of the API features. However, the Pro plan allows businesses to send messages to 100,000 customers.
In addition to the API plans, businesses may also need to purchase a Whatsapp Business App license for $2 per month. This license is required if companies want to use the API with their business accounts.
Features of API
The API offers a variety of features to businesses, including:
Businesses can set up automated messages to be sent out when customers interact with their Whatsapp accounts.
Businesses can integrate a Whatsapp chatbot into their Whatsapp account to provide customers with automated customer service or answer frequently asked questions.
The Whatsapp API provides businesses with detailed analytics on the usage of their account, such as how often customers interact or what messages they respond to.
Businesses can use Whatsapp’s message template feature to send out pre-defined messages quickly and easily.
Benefits of using API
The API provides several benefits to businesses, including:
Increased customer engagement
Businesses can use Whatsapp to increase customer engagement by sending out messages, offers, and updates to their Whatsapp accounts.
Improved customer service
Businesses can use Whatsapp chatbots and automated messages to provide customers with faster and more efficient customer service.
Better customer insights
Through Whatsapp analytics, businesses can gain better insights into the usage of their Whatsapp account and how customers interact with it.
Overall, API provides businesses with an easy and cost-effective way to communicate with their customers. With Whatsapp’s features and benefits, companies can engage with their customers, provide faster customer service, and gain better insights into how customers interact with Whatsapp.
In conclusion, Whatsapp API is an excellent way for businesses to begin integrating this messaging app into their operations. The API offers two payment plans, Basic and Pro. Companies may also need to purchase a Whatsapp Business App license.
Costs for the API vary depending on the plan chosen but are relatively inexpensive compared to other messaging services. This blog has helped you understand the API and how much it will cost your business.
So get your API assistance from Sendchamp today and start communicating.