Do you want to rapidly connect with hundreds of thousands of WhatsApp users to increase your sales and conversions by three times right away? The greatest way to formally and easily interact with a large global audience on the platform where they are most active is using WhatsApp API for Business.
What exactly is WhatsApp Business API, then? Facebook introduced the WhatsApp Business API in 2018, a programmable API that enables businesses to broadcast and receive an unlimited number of messages to a global audience and improve customer experiences on WhatsApp.
One of the most popular communication applications in the world, WhatsApp has a vibrant user base of 2.2 billion people worldwide. 5 times greater than emails and SMS, WhatsApp messages have a 98% open rate and a 45–60% clicks-through rate. You should thus utilize WhatsApp for your company’s 
Here are some benefits for you to use whatsapp API for business:
- Getting a confirmed green tick on WhatsApp
- Applying smart chatbots to automating sales and customer support
- Connecting numerous human agents with the same WhatsApp number, etc.
- Send messages to thousands of users all at once
Businesses have welcomed and used WhatsApp Business to communicate with their clients ever since the service launched, and why not. There are several valid reasons why companies are abandoning all other platforms and switching to WhatsApp. To download, click here.
Because WhatsApp Business API is merely an interface, it requires a different CRM to interact with clients. This implies that companies require a dashboard supplied by WhatsApp business providers to access the its full functionality.
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We’ve identified the different explanations why customers prefer contacting brands & companies on WhatsApp. But what advantages do they experience when communicating with firms via WhatsApp?
Report has shown that 33% of customers prefer WhatsApp since they didn’t have to wait as long as they did when raising tickets on the company website to have their questions resolved. Due to WhatsApp’s ability to share many types of media, including videos, PDFs, and photos, many users preferred it. They appreciated having one-on-one, individualized chats without having to pay for customer support.
Despite their widespread use, emails and SMS only have 21.33% open rates, according to a Mailchimp analysis. Only 2% to 5% of recipients of the letter actually click on the links, making click-through rates much lower.
Contrary to emails and SMS, WhatsApp has a 98% open rate, which means that 98 out of every 100 messages sent are read. This is as a result of WhatsApp’s widespread use as a messaging service, which has over 2.2 billion users globally.
The WhatsApp Firm app is worthwhile if you are a small business with a modest message volume. However, if you use WhatsApp frequently and want to send messages to thousands of subscribers at once, it might be time to switch to a platform that uses the WhatsApp API.