A short code is a unique phone number intended for two-way, high-throughput texting. SMS and MMS communications may be sent to and received from mobile phones using short code setup. Short codes are presently available via Sendchamp in several nations. They are called short codes because they are typically five to six digits shorter than their ten-digit long code equivalents.

Short codes can be applied to marketing campaigns as well as to everyday business interactions. For instance, a short code setup might be created to collect votes, competition entries, information requests about your services, to advertise deals and rewards coupons, or just as a way for your customers to get in touch with you.
HOW TO USE SHORT CODE:
In order to run successful SMS marketing campaigns, you’ll need a short code. A short code is a special number that you can use to send automated messages to your customers. However, before a short code setup in Nigeria, it’s important to make sure that you have a reliable GSM number. This is because your short code will require communication with your network provider.
Once you have a reliable GSM number, the next step is to subscribe to the keyword for the short code that you want to use. You can do this by visiting the provider’s website and subscribing from there. After you have subscribed, you will be given a secret PIN which you will use to confirm your ownership of the short code.
Once this process is complete, you’re ready to start using your new short code! Each keyword for a Short Code is unique and only one person can use it at any given time. Additionally, each message sent through the Short Code has an effective duration of 24 hours. So be sure to plan your SMS marketing campaigns wisely so that they run smoothly!
BENEFITS OF USING SHORT CODE SETUP:
There are more than 170 million people living in Nigeria. This means that using short codes to spread their messaging to a larger audience is quite possible for businesses. Short codes are five- or six-digit numbers that allow text messages to be sent and received on all domestic mobile networks. They are therefore a perfect means of informing your consumers of significant updates, notifications, and alerts.
There are many benefits of using short codes in Nigeria, including cost effective delivery, increased reach, and timely delivery. Because short codes are simple to set up and use, businesses can save money by using them instead of paying for SMS. Additionally, because short codes are able to reach a wider audience than traditional SMS messages, they can be very efficient in reaching your target market.
Short codes are also able to be tracked so that you know exactly where your campaign is going and how it’s performing. Whether, that’s increasing the number of messages being sent or changing the content of the message itself, this still allows you to make adjustments as needed. As long as you have a valid short code number and your customers have compatible mobile devices, they’ll be able to receive your messages!