Did you know that email is still the most popular online communication method? And what is email SMTP?
According to a study by Radicati Group, an email will account for more than 269 billion messages sent per day by 2019. That’s a lot of emails!
So it’s no surprise that businesses want to ensure their email communications are correctly delivered. You can achieve this by using an SMTP service.
This blog post will discuss what SMTP is and how to set it up on your website.
What Is Email SMTP?
First, let’s start by learning a little bit about SMTP. SMTP, or Simple Mail Transfer Protocol, is used to send messages between servers.
The SMTP service is responsible for transferring mail from the sender’s mail server to the recipient’s mail server. To do this, SMTP services use two servers: the sending mail server and the receiving server.
The SMTP service ensures that mail messages are sent from a secure, reliable source so they can be received properly by the recipient.
How To Setup Email SMTP?
Now that you know a bit about SMTP let’s look at how to set it up.
To start, you’ll need to create a mail account with the SMTP service provider. You can achieve this by signing up for a free email account or purchasing a paid email service.
Once you have your email account, you’ll need to configure your email client to use Simple Mail Transfer Protocol. Most mail clients have a built-in SMTP configuration. Still, you’ll need to manually enter the SMTP settings if they don’t.
Once configured, you can start sending mail messages via SMTP. It’s important to remember that SMTP should only be used for mail messages you want to deliver reliably. Some mail clients may not accept SMTP messages.
Finally, you’ll need to monitor email SMTP performance. You can do this by keeping track of email delivery, bounce, and open email rates. This will allow you to ensure that SMTP is running smoothly and delivering the mail messages you want.
Benefits of SMTP
Using SMTP has several benefits for businesses.
First, SMTP can help to improve mail delivery rates. By using SMTP, mail messages will be sent from a trusted and secure source which can help ensure that mail messages are not blocked or marked as spam
Second, SMTP can help to improve open mail rates. By using SMTP, mail messages are sent from a reliable source which can help ensure that mail messages are not marked as spam or blocked by mail clients.
Finally, SMTP can help to improve mail bounce rates. By using SMTP, mail messages are sent from a secure and reliable source which can help ensure that mail messages are not blocked or marked as spam.
In conclusion, email SMTP is essential for businesses to ensure mail messages are delivered reliably and efficiently.
By following the steps outlined in this blog post, you can easily set up SMTP on your website and start sending mail messages reliably.